Smart Technologies
Artificial Intelligence
At NovaConnect, we’re exploring how artificial intelligence can reshape the event experience — from predictive logistics and crowd flow analysis to intelligent athlete tracking and real-time content generation.
We’re trialling AI tools to support faster decision-making, automate repetitive workflows, and unlock deeper insights for organisers, broadcasters, and participants alike. Whether it’s helping fans find their friends in a race, generating instant highlight reels, or surfacing performance trends, AI is part of our vision for more intelligent, efficient, and engaging events.
The future of events is connected — and increasingly, it’s smart.
Active Intelligence
NovaConnect partners with BT to harness the power of Active Intelligence — a mobile data analytics platform that reveals how people move through and interact with physical spaces.
Using anonymised and aggregated data from EE’s mobile network, we can access real-time insights into crowd density, movement patterns, dwell times, and visitor demographics. This intelligence helps us and our partners:
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Optimise crowd flow and safety measures
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Allocate resources more effectively
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Measure footfall, engagement, and travel behaviour
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Improve the layout, signage, and access planning of large-scale events
With Active Intelligence, we’re not guessing where the action is — we’re mapping it live.
Data-Driven Crowd Insight. Smarter Event Planning.
Edge Intelligence
With edge computing and device-level intelligence, we process data locally — closer to the action. That means faster reaction times for split-second decisions, like adjusting timing systems or prioritising bandwidth for live video feeds during peak traffic moments.
Fast Data. Right Where It’s Needed.
Predictive Intelligence
Using historical event data and AI-driven pattern recognition, we’re exploring predictive tools to help organisers understand crowd movement, demand surges, and timing anomalies before they happen — keeping events smooth, safe, and ahead of the curve.
Tomorrow’s Bottlenecks Solved Today.
Network Intelligence
With platforms like BT Active Intelligence and Peplink’s real-time traffic shaping, we’re leveraging intelligent network routing that adapts on the fly — keeping streams stable and users connected, even in unpredictable environments.
Smarter Pipes, Stronger Signals.
